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In 2018, Sarah Thompson had a simple idea: create eco-friendly skincare products using all-natural ingredients. With just $5,000 in savings, she started GreenGlow Skincare from her kitchen.
At first, she sold handmade products at local farmers’ markets and on social media. Her big break came when a beauty influencer raved about her products, leading to a 500% increase in sales overnight. Sarah reinvested her earnings into branding, a professional website, and influencer marketing.
Within three years, GreenGlow Skincare expanded into national retail stores, earning over $2 million in revenue. Today, it’s a recognized brand in the eco-friendly beauty industry, proving that passion, persistence, and smart marketing can turn a small idea into a thriving business.